Ce module se concentre sur l’analyse approfondie de votre marché, de vos concurrents et de votre public cible. C’est une étape très théorique mais nécessaire, nous définirons une stratégie claire et cohérente qui aligne les objectifs de votre entreprise avec les attentes de votre public. Ce processus inclura des ateliers de brainstorming, l’utilisation d’outils d’analyse SWOT pour affiner votre approche. L’objectif est de poser une base solide pour toutes les actions de communication futures, en assurant une cohérence et une efficacité maximale.

Dans ce module, nous explorerons le processus de création d’un logo, les méthodes pour garantir que celui-ci communique efficacement l’essence de la marque. Nous commencerons par comprendre ce qui est efficace et ce qui ne l’est pas à l’aide d’exemples concrets. Puis nous verrons comment accélérer son processus de travail à l’aide de nouvelles technologies telles que l’intelligence artificielle.

Advanced explanation of color meanings and their psychological impact. We'll study contrasts and harmonies to maximize visual impact and legibility. Choosing an optimized range of colors aligned with your brand's values and personality. We also integrate current trends.

In-depth explanation of the importance of typefaces, their impact on accessibility and their crucial role in branding. We'll examine current trends in typography and their application to interactive design. Learn the fundamentals of selecting and prioritizing fonts according to brand identity, while avoiding common mistakes and exploring the creation of new typefaces.

Instruction in the creation of icons and pictograms in harmony with your logo and color palette. We'll also define an illustration or photography style to suit your needs. What's more, you'll learn how to create 3D scenes easily and efficiently, using fast, optimized processes.

Creation of complete graphic charters that document the coherent use of all visual elements with concrete examples. Use of mockups to present your project applied to various media such as business cards, social networks, etc. Finally, we share expert tips for optimizing your visual renderings.

Focusing on effective onboarding through the use of a dedicated form, as well as the methodical creation of a Brandbook, strategic examples will be presented to you, including our own. We provide professional advice on how to approach customers effectively, and ensure rigorous finalization and optimized delivery of projects.